Our Story
Econmart supermarket started as a traditional family grocery store "Rong Long".
66 years later, it transformed into a corporate supermarket. Now it has opened 2 supermarkets and 4 convenience stores in Klang.
The company maintains prices in line with market competitiveness, provides excellent service quality, and makes customers feel comfortable and satisfied when shopping.
The managing director Lai Siak Long, after taking over the "Rong Long" grocery store business from his father after his secondary school, transformed the "Rong Long" grocery store into a family-owned Econmart supermarket, abandoning traditional thinking, and using modern professional data and finance, Business strategy, to grasp the future business direction, so that the business continues to grow.
Econmart Supermarket, which has been in business for 66 years, has been outstanding in the physical retail industry. The supermarket is based on "Compare Our Price" and "Bandingkan harga kami" convenient and preferential, to meet the needs of customers.
Lai believes that there is no shortcut to success. It requires the leadership's energy, hard work, hands-on work, and maintaining innovation and correct thinking.
"As a commercial entity, our main goal is to maintain business growth, and greatly improve customer satisfaction in terms of service, price, and product freshness and quality. The second is to contribute to and undertake environmental and social activities and development responsibility."
The company’s vision is to be an actuary in the lives of customers and its mission is that customer satisfaction is our driving force. It is to provide consumers with a variety of high-quality and fresh products at low prices.
The lowest cost, and ensure the quality and safety of the products.
We research and develop business development, introduce our own brand products or purchase products directly from China, Thailand and Indonesia at the lowest cost, and ensure the quality and safety of the products.
In order to give back to customers for their support, we try our best to greatly improve customer satisfaction. We implement "low prices every day", bandingkan harga kami (compare our prices) to provide customers with the lowest and most favourable prices.
“Low Prices Every Day”
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Year Of Experiences
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Supermarkets
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Convenience Stores
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+Products
1955
Econmart's predecessor
"Rong Long" grocery store, was founded and operated in Telok Gadong, Klang by the parents of director Lai Siak Long in 1955.
1955
1980
Through years of hard work and perseverance
Lai has mastered retail and business strategy skills in managing grocery sales. As the environment changed, he used his accumulated knowledge and experience to properly manage his grocery store business and expanded it into a small supermarket in the mid-1980s.
In order to meet the needs of residents in the Klang area, including Sentosa Gardens, and to cover a larger market share, the company is committed to opening more branches and increasing business volume and sales.
In order to meet the needs of residents in the Klang area, including Sentosa Gardens, and to cover a larger market share, the company is committed to opening more branches and increasing business volume and sales.
1990
The first supermarket
The first supermarket, Econmart Supermarket Sdn Bhd, was established on March 21, 1990.
1990
1997
The second supermarket
The second supermarket, Econmart Sentosa Sdn Bhd, was established on May 29, 1997.
"Cheap and Near" "Murah lagi Dekat" is the company's business concept. In order to save customers shopping time, the company established Econmart Express convenience store to provide customers with fast shopping service, saving time and effort.
Econmart Express convenience stores provide consumers with low-cost products every day, providing the most favourable convenience and saving customers' expenses. The company is constantly committed to exploring new markets, keeping pace with the times, seeking change and innovation.
"Cheap and Near" "Murah lagi Dekat" is the company's business concept. In order to save customers shopping time, the company established Econmart Express convenience store to provide customers with fast shopping service, saving time and effort.
Econmart Express convenience stores provide consumers with low-cost products every day, providing the most favourable convenience and saving customers' expenses. The company is constantly committed to exploring new markets, keeping pace with the times, seeking change and innovation.
April 24, 2014
First Econmart Express convenience store
On April 24, 2014, the company opened its first Econmart Express convenience store in Sg Udang, Klang.
April 24, 2014
February 22, 2016
The second Econmart Express convenience store
The second Econmart Express convenience store opened on February 22, 2016 in Bayu Perdana, Klang.
July 17, 2020
The third Econmart Express convenience store
Four years later, on July 17, 2020, the third Econmart Express convenience store was established in Klang Utama.
July 17, 2020
September 16, 2021
The fourth Econmart Express convenience store
The fourth Econmart Express convenience store will open in Bukit Kapar, Klang on September 16, 2021.
